Trends research, competition analysis, then creation of moodboards and stories. Following with fabric, details, colors and finishing choices. It's how a product is born, and then translated into collection ranges and technical files. A complete development including samples, pre-production lab dips and submittals review, and discussion with suppliers.

Color harmony, style direction, printing technique choices, size and grading calculus. Placed or all-over, an artwork always answers to an inspiration in an aspired artistic setting all while suiting the target and brand it's designed for. The elements of this portfolio have been created with brands I've worked for.

Sometimes without context, imagined as a gift or simply to put into form a particular attention. Styles vary according to period of my life and of what I feel inspired by at the time, much like the subjects they represent. The illustrations from this portfolio are either independant, personal, or are created for people close to me.